Baseball fans have a chance to celebrate and rejoice now, for the Major League Baseball has announced that it will extend its replay systems. However, that will also mean fans will be bombarded with advertisements from Samsung, which might seem a little distracting.
Samsung is the owner of the major responsibility of covering the MLB’s replays and in this case is so intertwined with baseball that it will take up the place kept free for other commercial advertisements. Also this encroachment will affect the behavior of the umpires on the field as well as the way the sport is covered by MLB’s own reporters. Fans will be able to spot Samsung logos everywhere.
The partnership is not very old and signs were obvious when the assistants of umpires started to suddenly wear shirts and hats bearing the Samsung logo at the All-Star break. The assistants were also strategically placed to be more prominent and attract more attention between the umpires who were working the review.
What appeared as a harmless way to bring a corporate brand on the baseball field, a place that had such little influence from the corporate giants, Samsung took the game a step further and the phrase “presented by Samsung” will become commonplace for replays both on and off field as well as during broadcasts. The roots of corporate power play have reached deeper as the official MLB Twitter Page has been renamed ‘Samsung Replay’ which covers the replay review instances. It is like selling the naming rights of the stadium of a particular team, only here an important part of the MLB has been altered.
However, this extra addition of the logo has only propelled the revenues to the MLB and the game of baseball as a whole. There can only be hope that the logo does not venture further than just sitting at the corner of the replay screens.